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SEO + Web Redesign Case Study
From a One-Page Brochure to Top 1-5 Rankings. In 6 Months.
RPM Commercial Real Estate had zero organic presence — a single-page site that couldn't rank for anything. We rebuilt the architecture from scratch and turned it into a ranking engine for high-intent commercial brokerage searches across the South Bay and LA.
CLIENT
RPM Commercial Real Estate
LOCATION
El Segundo/South Bay, CA
TIMELINE
6 Months (Ongoing)
6-Months Results
+1,371%
Google organic traffic growth
0 → 66
Keywords in Top 100 (from none)
Top 1-5
Rankings for commercial broker intent searches
+100%
Inbound calls growth via website + GBP
SEO
Website Redesign
Local SEO
GBP Optimization
INTRODUCTION
A strong firm. No online footprint whatsoever.
Before
✗One-page site — impossible to rank
✗Zero keywords in Top 100
✗Zero organic traffic
✗No metadata, schema, or sitemap
✗No GBP optimization
✗Direct traffic only — no discovery
After 6-Months
✓Multi-page brokerage site
✓66 keywords in Top 100
✓+1,371% organic traffic
✓Top 1-5 for broker intent searches
✓Maps pack presence
✓99% new user discovery
RPM Commercial Real Estate is a brokerage specializing in industrial, office, and investment properties across the South Bay and Greater Los Angeles. When we started working together, the website had never been optimized for SEO, had no search presence, and received zero organic discovery.
The root problem: the entire business lived on a single one-page website. You cannot rank for different service types, locations, or commercial intent keywords with one page. Traffic consisted only of direct visits — people who already knew the firm.
The objective was to redesign the site architecture, build an SEO foundation from scratch, and capture the high-intent commercial tenant and leasing searches that were going entirely to competitors.
THE PROBLEM
One page. Zero rankings. No way to compete.
The single-page format wasn't a style choice — it was structurally limiting the entire business. Google couldn't classify RPM for individual services or locations because there was only one page to crawl.
01
One-page architecture
A single page cannot rank for multiple intents. Competitors with service pages, location pages, and proper site structure dominated every commercial brokerage query in the South Bay.
02
Zero SEO infrastructure
No metadata, no schema markup, no XML sitemap, no crawl structure, no internal linking. Google had no idea what RPM offered or where they served.
03
Invisible on Maps and local search
The Google Business Profile was unclaimed or unoptimized. Tenants, investors, and owners searching in Torrance, El Segundo, and the South Bay found no trace of RPM.
RANKINGS & TRAFFIC
The numbers tell the story.
KEYWORD RANKINGS - BEFORE VS. AFTER
KEYWORD
BEFORE
AFTER
commercial real estate broker Torrance
Not ranked
→
Top 3
tenant representation broker South Bay
Not ranked
→
Top 5
industrial property broker South Bay
Not ranked
→
Top 5
commercial realty company South Bay
Not ranked
→
Top 3
office leasing broker near me
Pg. 3+
→
Top 5
commercial real estate El Segundo
Pg. 3+
→
Top 5
+1,371%
Google organic traffic
66
Keywords in Top 100 (from 0)
+100%
Inbound calls growth
99%
New user discovery rate
BUSINESS RESULTS
RPM is now discoverable by tenants, owners, and investors searching across the South Bay.
Achieved in 6 months. Without paid ads. All from rebuilding the site architecture and building an SEO foundation that didn't exist before.
+1,371%
Organic traffic growth
Top 1-5
Commercial broker searches
+100%
Inbound calls growth
80%
Maps pack ranking improvement
6-Month Traffic Highlights
✓ +1,371% increase in Google organic traffic
✓ 66 keywords in Top 100 (from zero at start)
✓ Top 1-5 rankings for commercial broker intent searches
✓ 99% new user discovery — organic + local
✓ Multi-channel visibility across Google, Bing, and AI result
Lead Generation Impact
✓ +100% growth in inbound calls from website + GBP
✓ Firm now discoverable by tenants, owners, and investors searching for CRE services
✓ From direct-traffic-only to organic-first discovery
✓ Rankings and authority continue to compound month over month
KEY TAKEAWAYS
What this campaign proves.
A one-page site can't rank for multi-intent queries. Commercial real estate has multiple buyer types — tenants, investors, owners — each with different search behavior. One page cannot capture all of them. Architecture is the first SEO investment.
Service + location pages multiply ranking surface area. Every new page is a new opportunity to rank. Building dedicated pages for brokerage, leasing, tenant rep, and South Bay locations unlocked dozens of keyword positions that a single page physically could not achieve.
CRE SEO compounds as authority builds. Month-over-month growth accelerated — not slowed — as the new site structure matured and backlinks accumulated. The longer this runs, the wider the gap becomes between RPM and competitors.
Maps + organic work together to drive inquiries. GBP optimization brought local visibility that the new site structure couldn't cover alone. Together they create a two-channel presence that covers the full local search landscape.
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