RPM Commercial Real Estate
RPM Commercial Real Estate is a commercial realty brokerage specializing in industrial, office, and investment properties across the South Bay and Greater Los Angeles markets. When we started working together, the website had never been optimized for SEO, had no search footprint, and received zero organic discovery.
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Services Provided
SEO
Strategy
Conversion Optimization
Content
Writing
Google Business
Optimization
Local
SEO
Project Overview
The Challenge
Before SEO implementation, RPM faced:
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A one-page website (no ability to target multiple services or locations)
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No SEO history or tracking
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Zero organic traffic
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No keywords in Top 100
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No location/service segmentation
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No structured brokerage content
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No metadata or internal linking
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No Google Business optimization
Because the site only had one page, it was structurally impossible to rank for queries such as:
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“commercial real estate broker Torrance”
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“tenant representation broker”
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“industrial property broker South Bay”
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“office leasing broker near me”
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“commercial realty company South Bay”
Competitors with multi-page structures dominated because they had:
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Brokerage service pages
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Location-based pages
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Map authority and citations
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Keyword-driven metadata
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CRE schema markup
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Review and authority signals
RPM had none of these — not because of the brand, but because the site architecture didn’t allow it.
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Discovery & Research
My audit revealed:
✔ The one-page site could not support ranking for multiple services
✔ No content existed for tenant rep, leasing, industrial, office, or investment services
✔ No city refinement (Torrance, El Segundo, Hermosa, Carson, etc.)
✔ No schema, no sitemap, no crawl structure
✔ No Google Business Profile optimization
I also analyzed:
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CRE broker keyword search volumes
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South Bay location search competitiveness
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User intent behavior (broker vs tenant vs leasing vs investment)
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Competitor brokerage structures
Key insight:
Commercial real estate SEO requires a multi-page architecture (services + locations); search engines cannot classify intent.
This meant the one-page format had to be replaced before SEO could scale.
Our Strategy
1
Website Redesign + Page Architecture Expansion
Converted the one-page site into a multi-page brokerage website with:
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Service pages (brokerage, leasing, tenant rep, investments)
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Location pages (Torrance + South Bay areas)
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Contact & conversion funnels
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Broker positioning
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Internal linking structure
This alone unlocked the ability to rank, because Google could now understand what they actually offer.
4
Local SEO & Maps Optimization
We optimized:
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Google Business Profile categories
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NAP consistency
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CRE service keywords
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Local citations
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Interaction signals
2
Commercial Intent Keyword System
Built keyword clusters around CRE intent:
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Broker Intent — commercial real estate broker, leasing broker, industrial broker
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Tenant Intent — tenant representation broker, office leasing broker
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Investment Intent — commercial investments, acquisitions
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Location Intent — Torrance, El Segundo, South Bay, Los Angeles
5
Analytics & Visibility Tracking
We also configured:
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SEMrush keyword tracking
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GA4 traffic reporting
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Search Console indexing
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Device + source segmentation
3
Content + Technical SEO Foundation
We implemented:
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Metadata & headers
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Keyword mapping
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Schema markup
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XML sitemap + robots
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Internal linking
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Speed & accessibility improvements
The Results
+1,371%
Organic Visibility Growth
#1-5
Keyword Top 3/Top 10
+100%
Calls & Lead Growth
80%
Map Pack Rankings
Multi-channel visibility across Google, Bing & AI
99% new user discovery (from organic & local)
66 keywords in Top 100 (from none)
Key Takeaway
A one-page site can’t rank for multi-intent brokerage queries
Commercial real estate SEO benefits from service + location pages
Brokers benefit from desktop-first UX
SEO for CRE compounds as authority builds
Maps + Organic work together to drive local inquiries